DS Studio is an elite hair care
and styling salon in the
heart of the Upper East Side
of New York City. Celebrity
clients and native New Yorkers alike
flock to sit in the chairs of the artists
at DS Studio.
Urbanette Magazine:
What are some
of the recent trends and changes in
bridal hair?
Demetrios:
We’ve been doing hair
for brides for over 15 years. We
create unique styles according to the
bride’s hair type while considering
styles she pictures herself having
and the time of the year it is.
Consultation with the bride and a
trial run is everything; we love the
classic looks with a bit of modern
touch; we love to combine our
products to create great texture. Fresh
flowers is very often the key to a
great look and remembering that style
has to go with the personality of the
bride and the dress. Last but not least,
we always recommend a conditioning
treatment and a gloss for shine before
the wedding day.
Urbanette:
How does the team
handle a bridal party, and the process
of styling each individual’s hair to their
liking while coordinating the look of
the party?
Demetrios:
We love when brides and
bridal parties take over our studio.
We have the greatest make-up artist
in the house and the greatest nail
technician — and a lot of wine and
champagne!
We also travel if need be for the
bride’s convenience. Over the years
we have done weddings world-wide
from New York to California and
from London to Italy. We also have
an amazing network of colleagues
that we trust to work together –
photographers, videographers,
wedding planners, fitters, and florists.
Urbanette:
Your wife, Savita, has an
impressive background...
Demetrios:
Yes, she does. Savita
comes from a strong background
of training with all the high end
salons back in the glory days of
the fashion statement era – she
was the styling director at Coppola
salon and she worked together with
stylist icons like Kevin Mancus, John
Barret, and Oscar Blandi, who later
became salon owners themselves.
Savita brings a great foundation
to our studio and in her chair
always you will see celebrities like
Rossana Scotto, Carine Roitfeld, Eva
Dubin, Ofra Straus, Jaclyn Smith, and
Robert Kantor and family.
Urbanette:
What was the
inspiration behind your product
line and what makes it special
compared to other hair care
products?
Demetrios:
Our vacations to
Greek islands inspired us to Greek islands benefit the mind
and body. We tested a lot of
ingredients prior to our organic
hair line development, but the
number one inspiration was the
flowers and the vegetation that
grows on the islands of Crete,
Santorini, and Aegina.
Urbanette:
Give us your best
kept secret about hair.
Demetrios:
The most important
thing when it comes to great hair is
understanding that hair is like the
food you eat — proper nutrition,
good ingredients, and patient
preparation are key factors to both
the esthetics, but also the health
and well-being of your hair.
createsomething that benefits
the hair the same way that
