Food is one of the most
important things to consider
when preparing for your
rehearsal dinner and wedding
reception, which is why you should
only rely on a catering company
that you’re sure is professional and
established. For Hilary Rowland, this
was Artaux.
“Choosing the right wedding caterer
takes away the hassle of having to
worry about what to serve your
guests.” says Hilary, “We were lucky to
have Artaux recommended to us by a
friend. They not only made the menu
selection process easy, but the quality
of food was incredible. We got a lot of
compliments from our guests about
the food.”
Finding a good caterer will mean
reviewing their background and
experience, as well as browsing
through their menu. Excellent
catering services will put a lot of
attention into details and include
all the necessary elements. They’ll
work with your party rental
company to make sure you have all
the correct silverware and plates.
They’ll provide a variety of tasty
dishes that will suit different palates
including those with particular
preferences like vegetarians. They’ll
let you choose between a buffet or
traditionally formal setup. In short,
they make it easy for you to get
what you want.
“Artaux made the process of
organizing the wedding so much
easier than it could have been.
They gave us a huge menu, and we
picked what we liked. It turned out
perfectly. They came, catered, and
left without a trace - even though
they had an elaborate gourmet
barbecue setup. It was quite
impressive!”
We talk to Chef James Muir of Artaux
Catering to find out why a caterer’s
role is very important to having a successful wedding event.
Urbanette Magazine:
When did
you decide that you wanted to get
into the catering business? What was
your inspiration?
Chef James Muir:
I decided I
wanted to go into catering two years
ago. I had worked in restaurants and
hotels for 15 years, and decided to
open up my own business, not being
sure whether that business was
going to be a restaurant. We don’t overwhelm our clients with
a long list of ingredients for each
dish. Instead, we focus on sourcing
the finest ingredients and using the
best cooking techniques. That’s our
recipe for success.
Urbanette:
How would you describe
a perfect and successful catering
job?
James:
The perfect catering job,
most importantly, is when all of the
guests are blown away by the food
and service, and you notice a sense of pride on the host.
A successful catering job is when the
event that was planned weeks or even
months before, to the last detail, runs
like clockwork. When everyone knows
where they have to be and what they
have to do, and they execute flawlessly
in an environment that is not filled with
stress. I don’t think events go well when
the staff is stressed out and the chef is
yelling at everyone.
Urbanette:
What was your most
challenging catering order and how
did you manage it?
James:
The most challenging catering
orders are generally when there are
additional requests as we get closer to
the event itself.
Of course, its normal for things to
change and evolve as you plan an
event. Often, it’s the questions out of
left field (so to speak) that at first seem
challenging that lead us to a fantastic
place where we never would’ve gone.
Urbanette:
Catering jobs largely
rest on the client’s wants and
expectations. How do you
brainstorm with your clients to
make sure that what they have in
mind is translated perfectly into
your setup?
James:
I love to meet with clients
in person. I think now-a-days,
especially with how quickly email
can be sent back and forth, it’s
incredibly important to try and meet
with the client in person andtalk
about what their vision is for the
event. The face to face interaction
usually leads to a back and forth of
different ideas. You get to know what
people love and hate, and through
different questions, you can start to
build the event.
Check Artaux Catering out at
www.artaux.net, or call them at
646-510-4579
